Saturday, July 14, 2012

Warc : marketing information

Warc is the world’s most comprehensive marketing information service. It offers an indispensible combination of global marketing strategy and insight, leading advertising trends, and award winning case studies. It also provides the latest in-depth information and cutting-edge thinking in the areas of marketing, advertising, and communications.

JCU library has just begun subscribing to this service. There is a range of information available through Warc including company information, case studies and research articles.

You can access Warc from the front page of the Business@JCU Libguide under Finding Data and Company Information. Like all of our resources it is also listed on the libraries Databases page.

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