Encyclopedia of science and technology communication
In the academic world, the term “science communication” refers both to a
set of professions (such as science journalism and public information
work) and to an interdisciplinary scholarly research specialization.
Much of this research is aimed at improving our understanding of the
best ways to communicate complex information, especially to people who
are not scientists. In order to do this, we also
need to improve our understanding of how people think, form opinions,
and process information. Additionally, professional practitioners in
science communication are engaged in strategic and ethical decisions
every day, such as: How should reporters cover the issue of climate
change? Should the views of scientists who do not believe that climate
change has been caused by human activity be included alongside the views
of those who do, in order to give a “balanced” story, or does this
mislead the public into thinking that both of these positions are
equally accepted within the scientific community?