Thursday, 6 March 2014
WARC: Advertising and Marketing Database
WARC is a database providing access to advertising and marketing information from various sources. The searchable sources include organisations of various countries, monographs, conference papers, abstracts (including 'Market research abstracts') and the full-text of various journals, including the International journal of advertising, International journal of market research, Journal of advertising history, Journal of advertising research and Journal of interactive advertising. Access to the WARC database is available from the JCU Library database website.