The Foundations and Trends in Business series (Now Publishing) provides high level introductions, aimed at graduates and researchers looking at new fields in a variety of business areas.
The titles included in this package are:
- Foundations and Trends® in Accounting
- Foundations and Trends® in Entrepreneurship
- Foundations and Trends® in Finance
- Foundations and Trends® in Marketing
- Foundations and Trends® in Technology,Information and Operations Management
Each issue
covers the basics of its title subject, including current research, practices,
and literature; and is written by leaders in the field.
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