New Ebook Release: Business Research Approaches

 

JCU Library staff are proud to announce the release of Business Research Approaches by JCU academic authors Dr Leonie Cassidy and Dr Josephine Pryce. 

Written specifically for the Australian context, this peer reviewed, open text covers research methods, ways to analyse data and ethical decisions for researchers. 

It guides students through critical thinking, ethics, research ideas, aims, objectives, and a variety of other criteria required for successful business research.

This ebook promotes equitable access to business education by providing students with a zero-cost, high quality textbook alternative. This comprehensive, multi-disciplinary resource:

• Replaces the need for a commercial first-year business textbook
• Saves approximately 450 students $120 each
• Offers potential student savings of $55080 in 2025 alone.
  

Business Research Approaches is now available from the JCU Open eBooks website.

The development of this resource was facilitated by the JCU Open Educational Resources Program

The JCU Open Educational Resources Program is a project in the Education Division, spearheaded by JCU Library. The aim of the project is two-fold: 

• To support lecturers in adopting, adapting and creating Open Educational Resources including textbooks in order to better support the learning of our students at JCU.
• To provide a digital-first and place-based learning resource that provides an equivalent experience for all JCU students regardless of attendance mode and location.